Human-Centred Behaviour & Research

Because the most powerful interventions start with the right questions — and those can’t be found in reports or surveys alone. In an age of automation, insights are increasingly pulled from dashboards, sentiment analysis, and algorithmic trends. But public and social change doesn’t happen in a spreadsheet. It happens in real people’s lives.

This course invites you to go under the surface — to listen more deeply, question more intentionally, and design interventions rooted in behavioural science and lived reality. As AI takes over routine tasks, your role isn’t to keep up — it’s to go deeper. The real value lies in your human ability to sense, listen, and interpret what matters — not just what’s said, but what’s unsaid. It blends ethnographic research, design research methods and behavioural frameworks like UNICEF’s BDM and SEM to sharpen how you gather, make sense of, and act on insight.